Powerful Video Editing Strategies for Hollywood Professionals

Imagine a magic button in your video editing software labeled "better". Any project you edit turns out exactly how you planned, every single time. Your audience is absolutely spellbound, wiping tears from their eyes, laughing out loud, or sitting in stunned silence as they see the world in a different way for the first time. That button, however, does not exist. The good news is that Edit Better shows you how to get there anyway.

Edit Better was made for video editors who consider themselves advanced hobbyists or growth-minded professionals, artists who know that the tools of editing matter far less than the knowledge of how to use those tools powerfully. This audiobook does not illuminate the workings of Avid, Final Cut, or Premiere, and is not a meditation on film editing. Instead, it is a provocative, wide-ranging collection of strategies and tactics for the creative application of TV and video editing, no matter your editing tools.

Author Jeff Bartsch lays out both big-picture strategies and practical, boots-on-the-ground tactics for powerful communication. Going far beyond mere button-pushing, Jeff good-naturedly blends communication theory, marketing, behavioral psychology, neuroscience, and nuts-and-bolts details of editing application from years of experience in Hollywood, the storytelling capital of the world.

Bad news: That magic button doesn't exist. Good news: Edit Better shows you how to get there anyway. This audiobook is designed for video editors who consider themselves advanced hobbyists or growth-minded professionals, individuals who recognize that the tools of editing matter far less than the knowledge of how to use those tools effectively.

Rather than focusing on the technical workings of specific editing software, Edit Better presents a provocative, wide-ranging collection of strategies and tactics for the creative application of TV and video editing. Author Jeff Bartsch draws upon his extensive experience in Hollywood, the storytelling capital of the world, to blend communication theory, marketing, behavioral psychology, neuroscience, and practical, boots-on-the-ground editing techniques.

By going far beyond mere button-pushing, this audiobook aims to help video editors of all skill levels improve their ability to powerfully communicate through the medium of edited video. Whether your audience is moved to tears, laughter, or stunned silence, the strategies and tactics presented in Edit Better will guide you in crafting impactful, meaningful work that resonates with viewers in profound ways.

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